Created On: 30 March 2016

HIGH5, the award winning sports nutrition brand, are delighted to launch IsoGel X'treme. This 100mg caffeine energy gel is made with real fruit juice, including Pineapple, Mango and Passionfruit juices.

Wendy Lee, HIGH5 General Manager, said: "We started working on this gel in 2015 after the Head of Performance Support and Medical   at Team Dimension Data for Qhubeka, Dr. Carol Austin, asked if it was possible for HIGH5 to make a gel with a higher caffeine content. The riders were looking for something that would give them a boost   towards the end of races. Our current ranges of EnergyGel Plus and IsoGel Plus contain 30mg of caffeine per sachet."

"We wanted to stick to our principles by using real fruit juice and no artificial sweeteners. However, it isn't that straightforward. Caffeine typically tastes very bitter and artificial sweeteners are often used to disguise that taste. We're really happy with the new product! Many of our pro athletes, including the riders from Team Dimension Data for Qhubeka, have already been using it successfully since the beginning of this year."

The performance effects of caffeine are well known and scientifically proven. When taking part in tough sporting events, caffeine contributes to an increase in endurance performance and capacity. This means you can go further than before! It also helps to increase your concentration and reaction time, not just during sport but in everyday use.

"We greatly appreciate the R&D investment HIGH5 has made to deliver a 100mg caffeine gel that meets our professional performance needs" says Carol Austin, "The IsoGel X'treme is a unique new fruit juice formulation. Rider feedback to date has affirmed the gel's palatability and effectiveness."

HIGH5 IsoGel is a fresh tasting gel that has a consistency more like a sports drink. Unlike many other gels, you don't need to drink extra water when you need a fast convenient energy boost.

To mark the product launch, you can win £300 worth of HIGH5 products, including IsoGel X'treme. For more details and to enter visit our competition page here.

HIGH5 IsoGel X'treme is available from all good sports shops and online.

Tags: news,products,high 5


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